About us

The Beginning

Originally known as “Miems se Winkel” the existing shop was the property of SAD for more than 30 years. The Safari trademark was registered in 1938 and is now the main suppliers of the beautiful quaint shop called Wellington Dried Fruit. The owner Johan Viljoen, worked for SAD and affiliated companies for more than 30 years after which he bought this shop in 2014.

This is the only SAFARI shop in the country and the Safari and Wellington’s trademarks are the main suppliers to the shop today. We strive to support local suppliers and also sell honey, dried figs, green fig jam, biltong, droëwors, rusks, olive oil, honey bush tea and homemade chilli sauce from local and private suppliers. We proudly have the historical old building as part of our logo.